Another factor that is very important in fashion is the meaning of colors. These can be warm or cold:
• Warm colors convey sweetness, naturalty and transmit proximity.
• Cold colors show aggressiveness, toughness and safety.
• Black and white are neutral colors.
In this case we can clearly see it in perfume advertisements:
This first image is an advertisement about the brand Dior perfume. We see clearly that the major part of the add is blue, a cold color. This blue, helped with the expression of the model and all other components show aggressiveness, toughness, safety ...
On the other hand, the second image is the announcement of Shakira's perfume. In this add we see that the predominant color is gold, a warm color. In this case this advertisement shows sweetnees and naturality.
Here you can read the individual meaning of each color:
Red: Red is the color of passion, strength and action. It stimulates action, love, and power creative force and we associate it with power, energy, vitality... Negatively , it symbolizes the hatred and cruelty.
Orange: Orange is the color of wisdom, sociability and communication. As positive effects can be said that stimulates conversation and sense of humor. Negatively , its excessive use can unbalance the nervous system. You need green and blue to balance the color.
Yellow: Yellow is a cheerful color associated with intuition. Represents spiritual perfection, peace and rest. It is the color of youth and joy. As a positive effect promotes compassion and creativity awakens enthusiasm for life, confidence and optimism. Negatively an excessive use can cause irritation and can also symbolize cowardice.
Blue: Blue is the symbol of truth, consciousness, harmony, tranquility, hope, order, nobility and generosity. It can also mean desire for peace and solitude. As a positive effect , it calms your nerves and it is a refreshing color. Negatively , an excess use causes depression and feeling sadness.
Green: Green is the color of nature. It symbolizes new life, regeneration, joy, happiness, excitement and hope. As a positive effect helps to balance our energies, produces sedative effects, tonics and fresh. Negatively, it can symbolize selfishness, envy and sloth. Dark green can depress and weaken.
White: White is associated with light, goodness, innocence, purity and virginity. It is considered the color of perfection, peace, calm and harmony. It means security, purity, simplicity and cleanliness.
Black: Black is the opposite of light. It is the color of silence, mystery, sadness, separation, night, and death anxiety. When it shines also means nobility and elegance.
Gray: Gray symbolizes indecisiveness, lack of energy, doubt and melancholy. The metallic gray feels cold, brightness, elegance and luxury.
Pink: Is the result of mixing red with white. It's a romatic color that express love, friendship and all the feminine qualities . It is a color that brings warmth, tenderness, understanding and compassion.
As you can see colors are very important dependig what you want to transmit. For this reason, image consultants make the color test and say to everyone if they need warm or cold colors!
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