Dolores Bruguera opened a hair salon in her name and later her husband, Carol Jacinto, joined it. The incorporation of the husband came together with a renaming of the local, which was changed to the current name Carol Bruguera. Gradually, more people joined the project, among them 3 of their 4 children.
Were you interested in the fashion world when you were little?
More than interested, I lived it for many years. My room was at the back of the hairdresser and to leave home we had to walk through it. Like all family businesses, the typical thing was to start helping at the age of 10, or even a bit earlier. Therefore, I started quite young, considering I was also the eldest. My tasks? Bringing coffee to customers or collecting their children at the nursery school if they were late ...
What are the courses you have taken ?
BUP, FP2 of Hairdressing and Beauty (equivalent to higher level image ). I did these courses while I was working. BUP could be done at night , and I was doing FP2 for free so I went to do the exams.
I also did a Master in Franchises and Real Estate at UB and many different computer courses , bookkeeping and management , in addition to English and many monographics about hairdressing.
Have you ever combed someone famous or important ?
Yes, on several occasions. It is very hard to get the chance to do it and once you do, you realize that maybe it is not as worth as combing the normal people .
What are the latest trends in hairdressing ?
Bufffff (she puffes) there are a lot of trends in hairdressing and they are evolving every minute. For instance, we could discuss about the latest trend, splashlight colors, which is about giving light to the hair.
As for marketing ...
Working well is the best marketing, now and always, but if it's possible you can also give details through a blog, website or social networking. And in the future it can be possible to use apps whatsaps ... to do marketing.
How do you advertise your product?
We try to listen to what the society says or wants and we provide it as soon as possible: services at affordable prices, home services, working with children, image consulting, ...
Do you think that innovation is the key to success ?
The key to success is to give the public what they want in relation to a reasonable price / quality. If, in addition, it is fast, succesful and follow trends... much better.
Have you ever participated in any publicity event ?
Yes , I suppose I understand the question. If you mean working for an ad, video , pictures, ... Yes, several times .
Do you think the image has a strong influence on advertising ?
Yes, a lot. Both, image on advertising and advertising on image.
Many people think that advertising is deceptive and manipulative . You believe that ?
Yes, unfortunately more often than it should be, but not always. Advertising in itself is not misleading, or manipulative, but simply showing a service or product so that people know about it. However, pretending it is what it isn't, or pretending it gives you what it doesn't, is misleading and manipulative. The fact that everything has economic interests prostitutes advertising, the same that happens in politics and many other topics.
